GARETT
MAYFIELD
The city of Clovis, New Mexico commissioned me to create a tourism brand and website that represented the character of their community. I gathered inspiration from surrounding natural elements and local culture to design the brand's color story, custom type styling and iconography.
Scope
Brand Development
Illustration
Iconography
Web Design
Teams Involved
Clovis Marketing Team
Clovis Brand Team
Clovis City Team
Visual Design
The existing brand system consisted of a logotype, logomark and typography.
Illustration & Iconography
The existing brand system consisted of a logotype, logomark and typography.
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GARETT
MAYFIELD
The city of Clovis, New Mexico commissioned me to create a tourism brand and website that represented the character of their community. I gathered inspiration from surrounding natural elements and local culture to design the brand's color story, custom type styling and iconography.
Scope
Brand Development
Illustration
Iconography
Web Design
Teams Involved
Clovis Marketing Team
Clovis Brand Team
Clovis City Team
Visual Design
The existing brand system consisted of a logotype, logomark and typography.
Illustration & Iconography
The existing brand system consisted of a logotype, logomark and typography.
View more of my work
Back to work
GARETT
MAYFIELD
The city of Clovis, New Mexico commissioned me to create a tourism brand and website that represented the character of their community. I gathered inspiration from surrounding natural elements and local culture to design the brand's color story, custom type styling and iconography.
Scope
Brand Development
Illustration
Iconography
Web Design
Teams Involved
Clovis Marketing Team
Clovis Brand Team
Clovis City Team
Visual Design
Clovis is a place of vast open spaces and some of the most beautiful sunsets you will ever encounter, so I wanted to tell that story with the design. I incorporated the big sky, desert sun and laid-back nature of Clovis into the design elements of the brand.
Illustration & Iconography
To meet the needs of the city website categories like places to stay, events, music, parks, and food I created icons and illustrations.
View more of my work
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