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GARETT

MAYFIELD

Resume

Summary

Principal Product Designer and UX Leader with over 15 years of experience designing customer-first digital experiences that drive loyalty and measurable business growth. Skilled in framing complex problems, synthesizing insights, and translating them into actionable design strategies for global B2B and B2C products. Expertise in end-to-end design—from discovery and ideation to prototyping, launch, and iteration—across responsive web and mobile platforms. Adept at building and evolving design systems to ensure brand consistency, scalability, and efficiency. Strong collaborator with product, engineering, research, and marketing partners; recognized for inspiring teams through clear storytelling, mentorship, and inclusive leadership. Experienced in leveraging data-driven insights, usability testing, and emerging AI tools to enhance design workflows and personalization. Passionate about simplifying travel, elevating brand experiences, and creating intuitive, memorable journeys that empower millions of users worldwide.

Key Skills

UX & UI Design

Design Leadership & Team

Management

Product Design & Strategy

Design Systems Development

Human-Centered Design

Cross-Functional Collaboration

Prototyping & Wireframing

Usability Testing & User Research

Storytelling & Vision Presentations

Data-Driven Decision Making

Customer Journey Optimization

Experience

Feb 2022 – Present

Principal UX Designer

United Airlines

  • Led a team of 13 designers, overseeing design initiatives across digital platforms, delivering high-quality user experiences for both web and mobile applications.
  • Drove the UX strategy for a 44-day loyalty campaign that generated a 96% revenue increase, followed by a redesign that resulted in an additional 50% revenue boost, reaching $50M.
  • Spearheaded design system enhancements, ensuring consistent, scalable design across multi-channel touchpoints in web and mobile environments.
  • Collaborated with cross-functional teams, including product managers, business analysts, and developers, to ensure user insights and data drove decision-making.
  • Created wireframes, prototypes, and UI specifications to support rapid iteration and usability testing, enhancing the overall product experience.
  • Presented design solutions and strategic recommendations to senior stakeholders, clearly communicating design rationale and business impact.
  • Led large-scale cross-functional initiatives across product, marketing, and technology teams, aligning vision and strategy while ensuring customer-first outcomes.
  • Maintained design consistency by leveraging design systems and adhering to branding guidelines, ensuring seamless user experiences across all channels.
  • Drove brand identity integration into UX strategy and execution, creating cohesive, recognizable experiences that deepened customer engagement and loyalty.
  • Explored AI-driven design workflows and personalization strategies, piloting tools to enhance experimentation, accelerate iteration, and unlock more tailored travel experiences.
  • Advocated for accessibility and inclusive design, embedding best practices into design systems to ensure intuitive and equitable experiences for global travelers.

2009 – 2022

Creative Director Brand Designer Owner

GDM Design Studio

  • Led end-to-end design projects, from concept through execution, across digital, print, branding, and experiential design.
  • Built and implemented cohesive brand strategies for clients across multiple industries, aligning creative vision with business objectives.
  • Delivered client-focused design solutions that increased brand visibility and user engagement, ensuring all projects were completed on time and within budget.
  • Applied human-centered design and UX/UI principles to develop websites and digital platforms that enhanced user experience and conversion rates.
  • Cultivated long-term client relationships by providing ongoing brand strategy and design consulting, contributing to business growth.

2019-2022

UI/UX Designer

Brand Strategy

Cooper House

  • Defined and documented brand identity and design standards, ensuring consistency across client projects and digital products.
  • Collaborated with product, marketing, and development teams to execute UX strategies that aligned with user needs and business goals.
  • Used data and research insights to inform design decisions, enhancing customer experiences and optimizing product functionality.
  • Presented design strategies and vision through compelling storytelling, fostering cross-functional alignment and driving execution.

2014-2015 / 2016-2020

Senior Graphic Designer

Encompass Health

  • Managed the design and production of brand assets for internal and external communications, ensuring alignment with corporate visual identity guidelines.
  • Led high-priority design initiatives across multiple teams, balancing fast-turnaround timelines while delivering consistent, high-quality work.
  • Provided design leadership and creative direction for cross-functional projects, ensuring brand integrity across all digital and print channels.

2015-2016

Creative Director

Moving Pieces

  • Led the creative direction for digital and print collateral, collaborating with developers and cross-functional teams to launch successful products.
  • Managed product testing and brand implementation, ensuring consistency across all platforms and touchpoints.

Education

Abilene Christian University | 2005 – 2009BFA in Graphic Design

Technical Skills

Design Tools

Figma, Sketch, InVision, Zeplin, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Lightroom), Procreate, Microsoft Office Suite

Collaboration & project management

Jira, Teams, Slack, Asana

Let’s work together

GARETT

MAYFIELD

Resume

Summary

Principal Product Designer and UX Leader with over 15 years of experience designing customer-first digital experiences that drive loyalty and measurable business growth. Skilled in framing complex problems, synthesizing insights, and translating them into actionable design strategies for global B2B and B2C products. Expertise in end-to-end design—from discovery and ideation to prototyping, launch, and iteration—across responsive web and mobile platforms. Adept at building and evolving design systems to ensure brand consistency, scalability, and efficiency. Strong collaborator with product, engineering, research, and marketing partners; recognized for inspiring teams through clear storytelling, mentorship, and inclusive leadership. Experienced in leveraging data-driven insights, usability testing, and emerging AI tools to enhance design workflows and personalization. Passionate about simplifying travel, elevating brand experiences, and creating intuitive, memorable journeys that empower millions of users worldwide.

Key Skills

UX & UI Design

Design Leadership & Team Management

Product Design & Strategy

Design Systems Development

Human-Centered Design

Cross-Functional Collaboration

Prototyping & Wireframing

Usability Testing & User Research

Storytelling & Vision Presentations

Data-Driven Decision Making

Customer Journey Optimization

Experience

Feb 2022 – Present

Principal UX Designer

United Airlines

  • Led a team of 13 designers, overseeing design initiatives across digital platforms, delivering high-quality user experiences for both web and mobile applications.
  • Drove the UX strategy for a 44-day loyalty campaign that generated a 96% revenue increase, followed by a redesign that resulted in an additional 50% revenue boost, reaching $50M.
  • Spearheaded design system enhancements, ensuring consistent, scalable design across multi-channel touchpoints in web and mobile environments.
  • Collaborated with cross-functional teams, including product managers, business analysts, and developers, to ensure user insights and data drove decision-making.
  • Created wireframes, prototypes, and UI specifications to support rapid iteration and usability testing, enhancing the overall product experience.
  • Presented design solutions and strategic recommendations to senior stakeholders, clearly communicating design rationale and business impact.
  • Led large-scale cross-functional initiatives across product, marketing, and technology teams, aligning vision and strategy while ensuring customer-first outcomes.
  • Maintained design consistency by leveraging design systems and adhering to branding guidelines, ensuring seamless user experiences across all channels.
  • Drove brand identity integration into UX strategy and execution, creating cohesive, recognizable experiences that deepened customer engagement and loyalty.
  • Explored AI-driven design workflows and personalization strategies, piloting tools to enhance experimentation, accelerate iteration, and unlock more tailored travel experiences.
  • Advocated for accessibility and inclusive design, embedding best practices into design systems to ensure intuitive and equitable experiences for global travelers.

2009 – 2022

Creative Director Brand Designer Owner

GDM Design Studio

  • Led end-to-end design projects, from concept through execution, across digital, print, branding, and experiential design.
  • Built and implemented cohesive brand strategies for clients across multiple industries, aligning creative vision with business objectives.
  • Delivered client-focused design solutions that increased brand visibility and user engagement, ensuring all projects were completed on time and within budget.
  • Applied human-centered design and UX/UI principles to develop websites and digital platforms that enhanced user experience and conversion rates.
  • Cultivated long-term client relationships by providing ongoing brand strategy and design consulting, contributing to business growth.

2019-2022

UI/UX Designer

Brand Strategy

Cooper House

  • Defined and documented brand identity and design standards, ensuring consistency across client projects and digital products.
  • Collaborated with product, marketing, and development teams to execute UX strategies that aligned with user needs and business goals.
  • Used data and research insights to inform design decisions, enhancing customer experiences and optimizing product functionality.
  • Presented design strategies and vision through compelling storytelling, fostering cross-functional alignment and driving execution.

2014-2015 / 2016-2020

Senior Graphic Designer

Encompass Health

  • Managed the design and production of brand assets for internal and external communications, ensuring alignment with corporate visual identity guidelines.
  • Led high-priority design initiatives across multiple teams, balancing fast-turnaround timelines while delivering consistent, high-quality work.
  • Provided design leadership and creative direction for cross-functional projects, ensuring brand integrity across all digital and print channels.

2015-2016

Creative Director

Moving Pieces

  • Led the creative direction for digital and print collateral, collaborating with developers and cross-functional teams to launch successful products.
  • Managed product testing and brand implementation, ensuring consistency across all platforms and touchpoints.

Education

Abilene Christian University | 2005 – 2009BFA in Graphic Design

Technical Skills

Design Tools

Figma, Sketch, InVision, Zeplin, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Lightroom), Procreate, Microsoft Office Suite

Collaboration & project management

Jira, Teams, Slack, Asana

Let’s work together

GARETT

MAYFIELD

Resume

Summary

Principal Product Designer and UX Leader with over 15 years of experience designing customer-first digital experiences that drive loyalty and measurable business growth. Skilled in framing complex problems, synthesizing insights, and translating them into actionable design strategies for global B2B and B2C products. Expertise in end-to-end design—from discovery and ideation to prototyping, launch, and iteration—across responsive web and mobile platforms. Adept at building and evolving design systems to ensure brand consistency, scalability, and efficiency. Strong collaborator with product, engineering, research, and marketing partners; recognized for inspiring teams through clear storytelling, mentorship, and inclusive leadership. Experienced in leveraging data-driven insights, usability testing, and emerging AI tools to enhance design workflows and personalization. Passionate about simplifying travel, elevating brand experiences, and creating intuitive, memorable journeys that empower millions of users worldwide.

Key Skills

UX & UI Design

Design Leadership & Team Management

Product Design & Strategy

Design Systems Development

Human-Centered Design

Cross-Functional Collaboration

Prototyping & Wireframing

Usability Testing & User Research

Storytelling & Vision Presentations

Data-Driven Decision Making

Customer Journey Optimization

Experience

Feb 2022 – Present

Principal UX Designer

United Airlines

  • Led a team of 13 designers, overseeing design initiatives across digital platforms, delivering high-quality user experiences for both web and mobile applications.
  • Drove the UX strategy for a 44-day loyalty campaign that generated a 96% revenue increase, followed by a redesign that resulted in an additional 50% revenue boost, reaching $50M.
  • Spearheaded design system enhancements, ensuring consistent, scalable design across multi-channel touchpoints in web and mobile environments.
  • Collaborated with cross-functional teams, including product managers, business analysts, and developers, to ensure user insights and data drove decision-making.
  • Created wireframes, prototypes, and UI specifications to support rapid iteration and usability testing, enhancing the overall product experience.
  • Presented design solutions and strategic recommendations to senior stakeholders, clearly communicating design rationale and business impact.
  • Led large-scale cross-functional initiatives across product, marketing, and technology teams, aligning vision and strategy while ensuring customer-first outcomes.
  • Maintained design consistency by leveraging design systems and adhering to branding guidelines, ensuring seamless user experiences across all channels.
  • Drove brand identity integration into UX strategy and execution, creating cohesive, recognizable experiences that deepened customer engagement and loyalty.
  • Explored AI-driven design workflows and personalization strategies, piloting tools to enhance experimentation, accelerate iteration, and unlock more tailored travel experiences.
  • Advocated for accessibility and inclusive design, embedding best practices into design systems to ensure intuitive and equitable experiences for global travelers.

2009 – 2022

Creative Director Brand Designer Owner

GDM Design Studio

  • Led end-to-end design projects, from concept through execution, across digital, print, branding, and experiential design.
  • Built and implemented cohesive brand strategies for clients across multiple industries, aligning creative vision with business objectives.
  • Delivered client-focused design solutions that increased brand visibility and user engagement, ensuring all projects were completed on time and within budget.
  • Applied human-centered design and UX/UI principles to develop websites and digital platforms that enhanced user experience and conversion rates.
  • Cultivated long-term client relationships by providing ongoing brand strategy and design consulting, contributing to business growth.

2019-2022

UI/UX Designer

Brand Strategy

Cooper House

  • Defined and documented brand identity and design standards, ensuring consistency across client projects and digital products.
  • Collaborated with product, marketing, and development teams to execute UX strategies that aligned with user needs and business goals.
  • Used data and research insights to inform design decisions, enhancing customer experiences and optimizing product functionality.
  • Presented design strategies and vision through compelling storytelling, fostering cross-functional alignment and driving execution.

2014-2015 / 2016-2020

Senior Graphic Designer

Encompass Health

  • Managed the design and production of brand assets for internal and external communications, ensuring alignment with corporate visual identity guidelines.
  • Led high-priority design initiatives across multiple teams, balancing fast-turnaround timelines while delivering consistent, high-quality work.
  • Provided design leadership and creative direction for cross-functional projects, ensuring brand integrity across all digital and print channels.

2015-2016

Creative Director

Moving Pieces

  • Led the creative direction for digital and print collateral, collaborating with developers and cross-functional teams to launch successful products.
  • Managed product testing and brand implementation, ensuring consistency across all platforms and touchpoints.

Education

Abilene Christian University | 2005 – 2009BFA in Graphic Design

Technical Skills

Design Tools

Figma, Sketch, InVision, Zeplin, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Lightroom), Procreate, Microsoft Office Suite

Collaboration & project management

Jira, Teams, Slack, Asana