GARETT

MAYFIELD

A Brand Connecting Community

Visit Site

Restaurant Branding

Social Capital is a bar and restaurant that opened up across the street from the new Scissortail Park in Oklahoma City. The owners of Social Capital wanted to pay tribute to the history of the building, an old mechanic's garage, within the brand. The definition of social capital "the networks of relationships among people who live and work in a particular society, enabling that society to function effectively" and comes from their mission of bringing people together. From this concept + the garage, I used the iconic pattern found atop the gearshift of a vehicle that doubled as a representation of interconnecting figures as a whole.

Scope

Brand Design

Custom Logotype

Typography

Expriential

Teams Involved

Marketing & Brand Team

Business Team

Social Media Team

Restaurant Team

Visual Design

The existing brand system consisted of a logotype, logomark and typography.

Adding color

The existing brand system consisted of a logotype, logomark and typography.

View more of my work

Back to work

Let’s work together

GARETT

MAYFIELD

A Brand Connecting Community

Visit Site

Restaurant Branding

Social Capital is a bar and restaurant that opened up across the street from the new Scissortail Park in Oklahoma City. The owners of Social Capital wanted to pay tribute to the history of the building, an old mechanic's garage, within the brand. The definition of social capital "the networks of relationships among people who live and work in a particular society, enabling that society to function effectively" and comes from their mission of bringing people together. From this concept + the garage, I used the iconic pattern found atop the gearshift of a vehicle that doubled as a representation of interconnecting figures as a whole.

Scope

Brand Design

Custom Logotype

Typography

Expriential

Teams Involved

Marketing & Brand Team

Business Team

Social Media Team

Restaurant Team

Visual Design

The existing brand system consisted of a logotype, logomark and typography.

Adding color

The existing brand system consisted of a logotype, logomark and typography.

View more of my work

Back to work

Let’s work together

GARETT

MAYFIELD

A Brand Connecting Community

Visit Site

Restaurant Branding

Social Capital is a bar and restaurant that opened up across the street from the new Scissortail Park in Oklahoma City. The owners of Social Capital wanted to pay tribute to the history of the building, an old mechanic's garage, within the brand. The definition of social capital "the networks of relationships among people who live and work in a particular society, enabling that society to function effectively" and comes from their mission of bringing people together. From this concept + the garage, I used the iconic pattern found atop the gearshift of a vehicle that doubled as a representation of interconnecting figures as a whole.

Scope

Brand Design

Custom Logotype

Typography

Expriential

Teams Involved

Marketing & Brand Team

Business Team

Social Media Team

Restaurant Team

Visual Design

The Social Capital team requested the brand be kept simple and minimal in order to not distract from the history kept throughout the building. I kept the color scheme in black and white as requested and worked in the gear shift patterns.

Adding color

After some time the character of the restaurant began to show through and called for adding in some color to match the tapas/beer garden vibes that naturally evolved. I took the opportunity to bring some bright colors into their different types of menus to match the bold food and rooftop bar overlooking the concert venue in the park across the street.

View more of my work

Back to work