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GARETT

MAYFIELD

Small Brand, Big Character

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Pine Cliff Lodge

Pine Cliff Lodge is a trophy fishing lodge on a private lake in the Canadian wilderness. The brand needed to serve as an invitation to the modern fisherman and adventurer to heed the call to the great outdoors. The design intent was to be a clear guide to the experience awaiting guests at the lodge.

Scope

Brand Design

Illustration

Iconography

Infographic Design

Photography Direction

Experiential

Print Collateral

Digital Assets

Apparel Design

Web Design

Teams Involved

Company Owners

Head of Marketing

Business Team

Social Media Manager

Visual Design

The existing brand system consisted of a logotype, logomark and typography.

Apparel

The page was organized in order to direct the customers to self serve prior to contacting United to drive down traffic to the contact center.

Website Design

The page was organized in order to direct the customers to self serve prior to contacting United to drive down traffic to the contact center.

View more of my work

Back to work

Let’s work together

GARETT

MAYFIELD

Small Brand, Big Character

Visit Site

Pine Cliff Lodge

Pine Cliff Lodge is a trophy fishing lodge on a private lake in the Canadian wilderness. The brand needed to serve as an invitation to the modern fisherman and adventurer to heed the call to the great outdoors. The design intent was to be a clear guide to the experience awaiting guests at the lodge.

Scope

Brand Design

Illustration

Iconography

Infographic Design

Photography Direction

Experiential

Print Collateral

Digital Assets

Apparel Design

Web Design

Teams Involved

Company Owners

Head of Marketing

Business Team

Social Media Manager

Visual Design

The existing brand system consisted of a logotype, logomark and typography.

Apparel

The page was organized in order to direct the customers to self serve prior to contacting United to drive down traffic to the contact center.

Website Design

The page was organized in order to direct the customers to self serve prior to contacting United to drive down traffic to the contact center.

View more of my work

Back to work

Let’s work together

GARETT

MAYFIELD

Small Brand, Big Character

Visit Site

Pine Cliff Lodge

Pine Cliff Lodge is a trophy fishing lodge on a private lake in the Canadian wilderness. The brand needed to serve as an invitation to the modern fisherman and adventurer to heed the call to the great outdoors. The design intent was to be a clear guide to the experience awaiting guests at the lodge.

Scope

Brand Design

Illustration

Iconography

Infographic Design

Photography Direction

Experiential

Print Collateral

Digital Assets

Apparel Design

Web Design

Teams Involved

Company Owners

Head of Marketing

Business Team

Social Media Manager

Visual Design

I partnered with the Pine Cliff Lodge team to lead the design direction and create all design elements used throughout the brand. The five main trophy fish were illustrated for use on their merchandise, cabin artwork, and swimming through their catalog.

Apparel

The apparel needed to incorporate the brand in it’s truest sense. Rugged, outdoor shirts, hoodies and hats for their loyal customers to enjoy.

Website Design

Being a remote lodge on a private Canadian lake, Pine Cliff Lodge needed to create a way for customers to explore the area, view the cabins, and most importantly, the trophy fish they host in the lake.

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The website also needed to offer customers a way to book their stay. Prior to this everything was done over the phone. The website was created modifying a WIX template so it could be completely controlled by the Pine Cliff Lodge team.

View more of my work

Back to work