GARETT
MAYFIELD
The Land of Nod is the children's branch of Crate & Barrel. They had a fun, whimsical logo and commissioned me to create a shortened wordmark to complement the brand's childlike playfulness. The wordmark was used on all merchandise and experiential within their many storefronts across the nation.
Scope
Custom Logotype
Illustration
Hand-lettering
Chalk Art
Teams Involved
Land of Nod Marketing
Crate & Barrel Brand Team
Visual Design
The existing brand system consisted of a logotype, logomark and typography.
Expanding to More Lettering
The page was organized in order to direct the customers to self serve prior to contacting United to drive down traffic to the contact center.
Chalk Art
The page was organized in order to direct the customers to self serve prior to contacting United to drive down traffic to the contact center.
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GARETT
MAYFIELD
The Land of Nod is the children's branch of Crate & Barrel. They had a fun, whimsical logo and commissioned me to create a shortened wordmark to complement the brand's childlike playfulness. The wordmark was used on all merchandise and experiential within their many storefronts across the nation.
Scope
Custom Logotype
Illustration
Hand-lettering
Chalk Art
Teams Involved
Land of Nod Marketing
Crate & Barrel Brand Team
Visual Design
The existing brand system consisted of a logotype, logomark and typography.
Expanding to More Lettering
The page was organized in order to direct the customers to self serve prior to contacting United to drive down traffic to the contact center.
Chalk Art
The page was organized in order to direct the customers to self serve prior to contacting United to drive down traffic to the contact center.
View more of my work
Back to work
GARETT
MAYFIELD
The Land of Nod is the children's branch of Crate & Barrel. They had a fun, whimsical logo and commissioned me to create a shortened wordmark to complement the brand's childlike playfulness. The wordmark was used on all merchandise and experiential within their many storefronts across the nation.
Scope
Custom Logotype
Illustration
Hand-lettering
Chalk Art
Teams Involved
Land of Nod Marketing
Crate & Barrel Brand Team
Visual Design
Crate & Barrel later commissioned me to expand on the wordmark to use on their children's blog, Honest to Nod. The simple 'nod' lettering was incorporated in all of their brick and mortar storefronts in very creative ways. It was such a fun project to work on and so rewarding to develop good relationships with ongoing partners.
Expanding to More Lettering
After the ‘nod’ wordmark was met with great success, the team at Crate & Barrel team reached back out to get custom lettering to match for their children’s blog, Honest to Nod.
Chalk Art
I was asked to create a full page magazine spread for a Land of Nod advertisement in an all chalkboard style.
View more of my work
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