GARETT

MAYFIELD

Stays in Luxury Style

Brand Guide

Anthology Brand Design

Anthology owned a collection of luxury, short-term vacation rentals and they provide a boutique hotel hospitality experience. Their goal is to anticipate a customers' every need during the travel process, from trip planning to a local concierge, transforming their stays into once-in-a-lifetime experiences.  For this unique brand, I created a custom wordmark and a full set of etched illustrations. The light, easy-going mood is complemented with a laid-back color scheme and type styling fitting for the classic charm that is Anthology.

Scope

Scope

Brand Development

Illustration

Iconography

Infographic Design

Web Design

Print Collateral

Teams Involved

Marketing & Brand Team

Business Team

Creative Agency

Visual Design

The existing brand system consisted of a logotype, logomark and typography.

Print and Packaging

The page was organized in order to direct the customers to self serve prior to contacting United to drive down traffic to the contact center.

Website Design

The page was organized in order to direct the customers to self serve prior to contacting United to drive down traffic to the contact center.

View more of my work

Back to work

Let’s work together

GARETT

MAYFIELD

Stays in Luxury Style

Brand Guide

Anthology Brand Design

Anthology owned a collection of luxury, short-term vacation rentals and they provide a boutique hotel hospitality experience. Their goal is to anticipate a customers' every need during the travel process, from trip planning to a local concierge, transforming their stays into once-in-a-lifetime experiences.  For this unique brand, I created a custom wordmark and a full set of etched illustrations. The light, easy-going mood is complemented with a laid-back color scheme and type styling fitting for the classic charm that is Anthology.

Scope

Scope

Brand Development

Illustration

Iconography

Infographic Design

Web Design

Print Collateral

Teams Involved

Marketing & Brand Team

Business Team

Creative Agency

Visual Design

The existing brand system consisted of a logotype, logomark and typography.

Print and Packaging

The page was organized in order to direct the customers to self serve prior to contacting United to drive down traffic to the contact center.

Website Design

The page was organized in order to direct the customers to self serve prior to contacting United to drive down traffic to the contact center.

View more of my work

Back to work

Let’s work together

GARETT

MAYFIELD

Stays in Luxury Style

Brand Guide

Anthology Brand Design

Anthology owned a collection of luxury, short-term vacation rentals and they provide a boutique hotel hospitality experience. Their goal is to anticipate a customers' every need during the travel process, from trip planning to a local concierge, transforming their stays into once-in-a-lifetime experiences.  For this unique brand, I created a custom wordmark and a full set of etched illustrations. The light, easy-going mood is complemented with a laid-back color scheme and type styling fitting for the classic charm that is Anthology.

Scope

Scope

Brand Development

Illustration

Iconography

Infographic Design

Web Design

Print Collateral

Teams Involved

Marketing & Brand Team

Business Team

Creative Agency

Visual Design

Anthology provides gift baskets to their guests upon check-in, all branded to the company for an immersive experience. Custom maps were created for each location, specifically formatted to fit the vibe of the stay whether beach or mountain range.

Print and Packaging

Upon arrival of any of their luxurious homes, guests are greeted by a care package that included custom sunscreen bottles, hand drawn maps of the town marking points of interests, even the house keys were branded.

Website Design

The company website needed to rival competitors like Airbnb by matching the functionality while maintaining the details of the brand.

View more of my work

Back to work